Last Updated: November 2025

Toothology, Inc. (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our content, request information, or book Pat Aylward, RDH for oral-health education or speaking engagements.

Pat is a Registered Dental Hygienist and Oral Health Educator. She is not a dentist and does not provide dental treatment, diagnosis, or clinical services.

Toothology, Inc. does not collect medical records, dental charts, or any protected health information (PHI).

By using our website or submitting information, you consent to this Privacy Policy.

1. Information We Collect

We collect only the information necessary to respond to inquiries, book speaking engagements, provide educational content, and improve your experience.

Personal Information You Provide

Name

Email address

Phone number

Organization or event information

Questions submitted through forms

Newsletter or resource sign-ups

Comments or messages through social media or communication platforms

Payment Information

If you purchase products, programs, or book paid speaking services, payment information is processed securely through third-party processors.

We do not store or access your full credit card details.

Information Automatically Collected

We may automatically collect:

IP address

Browser type

Device information

Pages visited

Time spent on the site

Tracking data through cookies or pixels

Tools used may include:

Google Analytics

Meta Pixel

Go High Level tracking

2. What We Do Not Collect

Because Pat is not providing clinical dental services:

We do not collect dental records

We do not collect medical histories

We do not store any PHI

We do not provide dental treatment or diagnosis

3. How We Collect Information

Information may be collected through:

Website forms

Speaking inquiry forms

Go High Level (CRM, forms, landing pages)

Email opt-ins

SMS opt-ins

Social media interactions

Event registration forms

Cookies and analytics tools

4. How We Use Your Information

We use your information only for legitimate business purposes, including:

Responding to questions

Booking Pat as a speaker or educator

Sending requested information or resources

Providing newsletters or oral-health educational content

Improving website performance and user experience

Marketing and retargeting

Customer support

Delivering services you have purchased

We do not sell your personal data.

5. How We Share Information

We may share information only with trusted third-party service providers, including:

Go High Level (GHL)

We use Go High Level for:

CRM management

Email marketing

SMS communication

Landing pages and forms

Automation and scheduling

GHL stores information securely using industry-standard protections.

Other Trusted Providers

Payment processors (Stripe, PayPal, or others)

Website hosting services

Email service providers

Analytics services (Google, Meta)

These providers are authorized only to perform services on our behalf.

We do not share your information with dental offices, medical providers, or unrelated parties.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Improve website performance

Understand visitor behavior

Personalize content

Provide relevant advertising

You may disable cookies in your browser settings.

7. Data Security

We take reasonable administrative, technical, and physical security measures to safeguard your information.

Since we do not collect medical or dental patient information, HIPAA does not apply.
However, all collected information is handled securely and with care.

8. Your Rights

Depending on your location, you may have rights regarding your personal data, including:

The right to access your information

The right to update or correct your information

The right to request deletion

The right to opt out of marketing communications

To request changes, contact us using the details below.

You may unsubscribe from emails at any time using the link provided in each message.

9. Children’s Privacy

Our website is not intended for children under age 13.
We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child under 13, we will delete it promptly.

10. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for their privacy practices or content.

11. Updates to This Privacy Policy

We may update this policy periodically.
The “Last Updated” date at the top reflects the current version.

12. Contact Us

If you have questions about this Privacy Policy or wish to update or delete your information, please contact:

Toothology, Inc.
Email: [email protected]
Phone: 605-299-6484
Mailing Address:
Attn: Kathy Micheel, Toothology, Inc. Senior Advisor
Today Forward Consulting
PO Box 312 Wolsey, SD 57384